Please note that the ASCEND is always capitalized and the rest is lowercase. This helps emphasize that ASCENDtials supports people in rising to a higher state, a higher level of being. An exception is made for email addresses and the website, which appear in all lowercase.
Examples:
When you need to make the organization’s name possessive, add an apostrophe to the end:
Example:
Tagline:
Any time you refer to a program or service, use the following formats, exactly as written:
Job titles for employees and volunteers may change as duties and responsibilities evolve. When applicable, use the following formats, exactly as written:
When writing for ASCENDtials, consider the audience and the purpose of the communication. It may vary by types of communication. In general, strive for a professional and friendly tone. For most publications, use the first person plural voice.
Email signatures should at the very least include one’s name, title, and the ASCENDtials logo:
ASCENDtials uses a universal brand color palette:
Should typically include:
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Should include:
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